Identifying and ranking the success factors of the sustainable supply chain considering environmental decisions (case study: cold-water breeding fish ponds in Chaharmahal and Bakhtiari province)

Farhadi , Farhad; Nazari Sarmazeh , Mohammad Ali; Fathi , Mohammad Reza

doi:10.22034/AER.1.1.87

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Volume 1, Issue 3 (10-2025)

Journalaer 2025, 1(3): 87-96

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Identifying and ranking the success factors of the sustainable supply chain considering environmental decisions (case study: cold-water breeding fish ponds in Chaharmahal and Bakhtiari province)

Farhad Farhadi ^*

, Mohammad Ali Nazari Sarmazeh

, Mohammad Reza Fathi

Abstract: (1217 Views)

Introduction: Global competition and population increase have led to the movement towards the sustainability of supply chains, especially in the food industry. Therefore, the aim of the research is to identify and rank the factors of the sustainable supply chain, taking into account the environmental decisions of cold-water farmed fish in Chaharmahal and Bakhtiari province.
Materials & Methods: The research was an applied development and was conducted in a mixed manner. The data was collected in the form of interviews with agricultural Jihad experts, university researchers and a number of top producers of cold-water fish farming in Chaharmahal and Bakhtiari province. Using the purposeful sampling method, 15 experts were determined. In the qualitative section, using thematic analysis, the effective drivers of the sustainable supply chain were extracted. And the fuzzy BWM method was used to prioritize the factors.
Results: The results showed that the effective drivers include attracting green power, optimal waste management of ponds, green attitude of fish farming managers, environmental cooperation with suppliers and customers, processing fish waste, stable prices of raw materials, increasing bank facilities, reducing costs. production, production of aquatic feed, development of logistics infrastructure, establishment of fish packing factories, adherence to social responsibility, compliance with ethical standards in dealing with suppliers and customers, investment in humanitarian works, creation and increase of employment in the aquaculture sector, improvement of tourism in the province and reduction Migration to neighboring provinces. Also, the stability of the price of raw materials got the highest rank.
Conclusion: The results of this research will be effective in order to create improvement patterns in the sustainable supply chain of the fish farming industry and strategic decisions in this field.

Keywords: Supply chain, Sustainable supply chain, Environment, Cold water fish, Chaharmahal and Bakhtiari

Full-Text [PDF 900 kb] (415 Downloads)

Type of Study: Research | Subject: Special
Received: 2025/09/6 | Accepted: 2025/10/2 | Published: 2025/10/2

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Farhadi F, Nazari Sarmazeh M A, Fathi M R. Identifying and ranking the success factors of the sustainable supply chain considering environmental decisions (case study: cold-water breeding fish ponds in Chaharmahal and Bakhtiari province). Journalaer 2025; 1 (3) :87-96
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